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Case Studies

Our team of scientists, researchers and technologists bring deep expertise in how neuroscience and blockchain can be used to verify authenticity of data generated in research and consumer contexts, while protecting privacy and ensuring transparency.

NeuroLens - Alpha Experiments

Case Study 1: Beverage Company X - Packaging Design

Objective: Determine the most appealing packaging design for a new energy drink.

Method: 50 participants aged 18-35 viewed three different package designs while wearing Muse EEG devices. Brain activity was recorded to measure attention, emotional engagement, and memory encoding.

Results:
- Design A elicited the strongest positive emotional response.
- Design B captured and held attention the longest.
- Design C showed the highest memory encoding, suggesting it would be most recognizable on store shelves.

Outcome: The company incorporated elements from designs A and C, resulting in a 28% increase in sales compared to initial projections.

Advantages of NeuroLens

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